You can see your total revenue at a glance, but ask a sharper question and WooCommerce goes quiet. Which markets actually drive your sales? Is Germany 35% of gross or 5%? Do your UK customers spend more per order than your US ones? The standard reports give you a national total and stop there, which is fine until you are deciding where to spend ad budget or which country is quietly distorting your tax position.
Reading your store by geography is a different job from reading it by total, and it needs a tool built for it.
Sales Report by Country, our WooCommerce sales by country report plugin, segments your existing order data by billing or shipping country and surfaces the metrics that matter for international growth: revenue, order volume, AOV, tax collected, and best sellers, all per market, all inside the WooCommerce Analytics tab you already use.
This guide compares the main options merchants actually shortlist in 2026, what each one is genuinely best for, and how to choose.
What to look for in a sales by country plugin
Before the comparison, here is the checklist worth holding every option against. These are the features that separate a real geographic report from a single revenue column.
- Revenue broken out per country Gross, net, and tax shown separately for each market, not lumped into one figure. Tax especially matters once you cross a VAT or sales tax threshold abroad.
- Billing vs shipping toggle Payment origin and physical destination are different questions. B2B stores in particular need to switch between where the card was issued and where the goods went.
- Per country drill-down The ability to open a single country and see its orders, customers, and best sellers, rather than a flat summary table.
- Multi-country comparison Side-by-side charts for two or more markets, so “should we expand into country X” becomes a data question instead of a hunch.
- Native integration vs external dashboard Whether the report lives inside WordPress, or in a separate cloud app you have to log into and sync.
- Pricing model Flat annual pricing versus tiers that scale with order volume or revenue. At scale this is the single biggest cost difference between options.
The plugins, compared
Sales Report by Country for WooCommerce, the focused native option
Vendor: Zorem. Pricing: $59/year flat, 1 site. 14-day refund (Zorem) or 30-day (WooCommerce Marketplace). 20% off on 2-year billing. Rating: free Lite version on WordPress.org with 2,000+ active installs.
Sales Report by Country adds a dedicated Sales by Country tab directly inside the WooCommerce Analytics interface, next to the standard reports. There is no separate dashboard, no API token, and no data leaving your server. A one-click toggle switches between billing and shipping country views. You can compare up to 10 countries on a single chart with colour-coded trend lines, then drill into any one country for its full Orders table and a Best-Selling Products by Country report that shows which SKUs sell best in each market. It also reads gross, net, and tax per country, supports a WPML language filter for translated storefronts, displays original transaction currency, and exports every report to CSV. It is HPOS compatible and has shipped five releases in the last six months.
Where it sits: the native, flat-priced specialist. It does country-level geographic reporting inside your existing admin, with self-hosted data, rather than competing on the breadth of a full analytics suite. State, region, and city drill-down are not shipped yet, and scheduled country-filtered email reports are still on the roadmap, so it trades some depth for focus and price.
Best for: WooCommerce stores that want country-level analytics inside WordPress, with predictable flat pricing and data that stays on their own server.
Metorik, the broad premium analytics suite
Vendor: Metorik. Pricing: monthly subscription scaling with 3-month average order volume, roughly $20 to $25/mo at the entry tier up to $200+/mo at higher volumes, with custom enterprise tiers. Rating: established, widely used commercial SaaS.
Metorik is the most feature-complete platform in this list for geographic analysis. It offers billing-country heatmaps, AOV and revenue filterable down to state, city, and ZIP, multi-currency normalisation across multi-store setups, Slack and email report delivery, and a natural-language segment builder. It also reaches beyond WooCommerce to Stripe, PayPal, and Shopify data in one place.
Where it sits: built for breadth and depth across multiple platforms and sub-country geography, priced as a full SaaS suite that scales with order volume. It is a different category of product from a single-purpose plugin. It links to a cloud app rather than a native WordPress tab, and it does not aggregate WPML multi-language stores cleanly.
Best for: high-volume or multi-platform stores that need state and city level reporting and are comfortable with subscription pricing that grows with the business.
Putler, the multi-platform consolidator
Vendor: Putler. Pricing: revenue-metered tiers. Rating: established commercial SaaS.
Putler is built around consolidation. If your sales live across WooCommerce, Stripe, PayPal, and Braintree at once, it pulls them into a single dashboard with geographic reporting, multi-currency normalisation, and write-back actions like refunds straight from its interface.
Where it sits: positioned for merchants whose payment data is spread across several gateways and platforms, with consolidation as the core value rather than depth of country-level WooCommerce reporting. Delivery is via its own cloud dashboard on a revenue-metered model.
Best for: stores selling across multiple gateways and platforms that want one unified geographic and revenue view.
WooCommerce Analytics (built-in), the free baseline
Vendor: WooCommerce / Automattic. Pricing: free, bundled with every WooCommerce install. Rating: shipped with core.
Every WooCommerce store already has a basic Countries report under WooCommerce → Analytics. The data is local, GDPR-friendly, and costs nothing. It answers “how much did each country buy” at a high level.
Where it sits: the free national baseline. It covers country totals but does not offer a billing vs shipping toggle, multi-country comparison, per-country drill-down, tax-per-country breakdown, or best sellers by country, and its direct database queries can strain busy stores. It is the starting point most merchants outgrow rather than a full geographic tool.
Best for: stores that only need an occasional, top-level look at country totals and nothing deeper.
WooCommerce Sales by Country (MH Mithu), the legacy free option
Vendor: MH Mithu (independent). Pricing: free (GitHub and WordPress.org). Rating: free WP.org listing.
This is a free plugin that produces a basic country sales table. It is included here mainly because it still appears in WordPress.org search results, so merchants encounter it while looking for options.
Where it sits: last released in 2015, it predates the modern WooCommerce Analytics framework and the current generation of reporting plugins. Its scope is a single basic table with none of the toggles, drill-downs, or comparison views the newer options provide.
Best for: realistically, no active use case in 2026. Worth knowing about only so you can recognise it in search and move on to a maintained option.
Quick comparison
| Plugin | Best for |
|---|---|
| Sales Report by Country | Native WooCommerce stores, flat pricing |
| Metorik | State/city depth, multi-platform |
| Putler | Multi-gateway consolidation |
| WC Analytics (built-in) | Top-level country totals, free |
| MH Mithu | Legacy reference only |
How to choose
The decision usually comes down to three questions. Do you need reporting deeper than country level, like US states or cities? If yes, Metorik covers that today. Is your sales data spread across several payment platforms? Putler is built for that. If neither applies and you mainly want clear country-level reporting inside WordPress, on predictable pricing, with your data staying on your own server, the native specialist is the closer fit.
Frequently asked questions about WooCommerce sales by country plugins
Does WooCommerce show sales by country without a plugin?
Only at a basic level. WooCommerce Analytics has a Countries report with top-line totals per country, but no billing-versus-shipping toggle, no single-country drill-down, no tax-per-country breakdown, and no best-sellers by market. A dedicated plugin adds those views, either inside WordPress or through an external analytics platform.
What is the difference between a native plugin and a SaaS analytics tool for this?
A native plugin like Sales Report by Country reads your order data on your own server and charges a flat fee. A SaaS tool such as Metorik or Putler syncs your data to an external cloud, adds sub-country and multi-platform depth, and prices by order volume or revenue. Native wins on data ownership and flat cost; SaaS wins on depth and multi-source consolidation.
Should I report on billing country or shipping country?
Both, for different questions. Billing country is where the payment and tax liability sit; shipping country is where the goods physically go. They usually match for consumer orders but diverge for gifts, expat buyers, and B2B. A plugin with a toggle lets you switch, so you are not drawing market or tax conclusions from the wrong field.
Can I see sub-country data like US states or cities?
Not from every tool. Country-level plugins report at the national level; state, city, and ZIP breakdowns are where a platform like Metorik leads today. If your business needs regional detail within a country, check for that specifically, since a country-only report will not surface it.
How much should a sales by country plugin cost?
Native plugins are flat, in the region of $59 per year, with a free baseline in WooCommerce core. SaaS platforms run from around $20 per month into the hundreds as order volume or revenue grows. For a WooCommerce-only store that needs country-level reporting, a flat native plugin is usually far cheaper than a SaaS tier priced for the same volume.
Conclusion
For most WooCommerce stores, geographic reporting does not need to mean a monthly SaaS bill that climbs with every order, or customer data sitting on someone else’s cloud. Sales Report by Country gives you billing and shipping views, multi-country comparison, and best sellers per market inside the admin you already use, at a flat annual price. It is the focused, self-hosted answer to “which markets actually drive my revenue.”
🌍 Ready to see which countries actually drive your WooCommerce revenue?
Get country-level revenue, AOV, tax, and best sellers per market, inside the WooCommerce Analytics tab you already use, with your data staying on your own server.
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