Every time a customer clicks a tracking link and lands on a generic carrier website (FedEx, UPS, DHL), your brand disappears at exactly the moment your customer is most engaged. They have bought from you, they are excited about their order, and they are actively checking on it. That is a prime brand touchpoint handed to a third party.
A branded tracking page keeps that moment on your own store instead of a carrier portal.
Advanced Shipment Tracking Pro (AST PRO), our WooCommerce shipment tracking plugin, combined with the TrackShip for WooCommerce integration, lets you create a fully branded tracking page hosted directly on your WooCommerce store. Customers see your logo, your colours, and your store, not a carrier portal. You can also display promotions and product recommendations on the page to turn a routine status check into a revenue opportunity.
This guide walks you through setting up, customising, and getting the most out of your branded tracking page.
Seven steps to set up your branded tracking page
1. Install AST PRO and connect TrackShip
Install AST PRO, create a TrackShip account, connect your store, and enter your API key at WooCommerce → Shipment Tracking → TrackShip.
2. Create your tracking page
TrackShip auto-creates the page. Verify it at WooCommerce → Shipment Tracking → TrackShip Settings → Tracking Page, and customise the slug to match your URL structure.
3. Customise branding: logo, colours, header, and footer
Upload your logo, set your brand colours, add a matching header and footer, and use custom CSS for granular styling control.
4. Add a promotion or product recommendation
In TrackShip → Tracking Page → Promotion Section, add a banner, custom message, or product recommendation to capture revenue from actively engaged customers.
5. Customise tracking status labels
Replace generic carrier labels (“In Transit”) with branded copy (“Your order is on its way”) to reinforce your brand voice throughout the journey.
6. Link the tracking page from all the right places
Confirm that shipping emails, the My Account “Track My Order” button, and order confirmation emails all point to your branded page, not carrier websites.
7. Test the full customer journey
Place a test order, add a tracking number, click the email link, and verify the branded page loads correctly on desktop and mobile.
What a good branded tracking page includes
| Element | Purpose |
|---|---|
| Store logo | Immediate brand recognition |
| Brand colours | Visual consistency with your store |
| Real-time shipment status | Customer’s primary need |
| Estimated delivery date | Reduces WISMO queries |
| Custom status labels | Brand voice throughout |
| Promotion or upsell | Revenue opportunity |
| Product recommendations | Additional purchase opportunity |
| Custom header and footer | Full site experience |
Frequently asked questions about WooCommerce branded tracking pages
Does WooCommerce have a branded tracking page by default?
No. WooCommerce core has no tracking page at all; customers are sent to the carrier’s website to check status. A branded tracking page requires a tracking plugin. AST PRO with the TrackShip integration creates one hosted on your own store, with your logo, colours, and status labels.
What is the difference between a carrier tracking page and a branded one?
A carrier tracking page is the courier’s own site (FedEx, UPS, DHL), where your brand is absent and you cannot add promotions. A branded tracking page lives on your domain, shows your logo and colours, and lets you display upsells or recommendations. It keeps the customer on your store at a high-engagement moment instead of sending them away.
Do I need TrackShip as well as AST PRO for a branded tracking page?
Yes. AST PRO manages tracking numbers, carriers, and notifications; the branded on-site tracking page is delivered through the TrackShip integration. You connect the two with an API key, after which TrackShip hosts the branded page and feeds live status into it.
Can I put promotions or product recommendations on the tracking page?
Yes. The tracking page includes a promotion section where you can add a banner, a custom message, or product recommendations. Because customers visit it repeatedly while waiting for an order, it is a high-attention placement for an upsell that a carrier page could never offer.
Can I change the tracking status labels to match my brand voice?
Yes. You can replace generic carrier labels like “In Transit” with your own copy, so the whole journey reads in your brand voice. This is a small change that keeps the tracking experience consistent with the rest of your store.
Conclusion
Your tracking page is a brand touchpoint, so treat it like one. With AST PRO and TrackShip, setup takes under an hour and every tracking page visit becomes a branded, loyalty-building experience with a real revenue opportunity attached.
🎨 Ready to brand your WooCommerce tracking page?
Set up AST PRO + TrackShip and turn every tracking page visit into a branded experience — with the option to drive additional revenue along the way.
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