Ok, so you finished setting up your WooCommerce shop is up and running, congratulations! Now all you need to do is maintain and promote it 🙂
One of the most effective ways to promote your eCommerce brand and products is using social media. When you or anyone else share products on your site, there is a way to provide social networks, information about your product, they will display this information in the shared message.
Twitter allows you to feature your content as “Cards”. One of the card types that are supported, is the Product Card, it’s a great way to display more info about your products on Twitter. This card type is designed to showcase your products via an image, a description and two other key details about your product that you can feature (i.e. brand, price, size).
The Pinterest Rich Pins make your product Pins more useful and informative. Product Rich Pins can have a description, price, availability, and more. Pinterest claims that a notifications is sent to users that pin the product when the product’s price drops.
Steps for setting up the witter Product Card & Pinterest Rich Pins on your WooCommerce shop
install WordPress SEO plugin by Yoast – in the plugin settings, you can add the twitter card info and the Facebook, Google+ open graph tags. Enable the twitter card functionality and add your social profiles info.
Go to Twitter Cards Validator and to the Pinterest Rich Pins validator and validate one of your product URL’s, now you can see that the your products are set as “post” in the product card type. The reason is that the WordPress SEO plugin was created for blogs, the good news is that yoast created a premium plugin that extanfs the functionality to fit woocommerce stores
The Yoast WooCommerce SEO plugin adds a few features to extend the basic WordPress SEO plugin and make it work better with woocommerce, you can do these tweaks yourself but I think that it’s price is reasonable and for the time it saved me, it’s definitely a plugin you should buy.