You sell to customers in dozens of countries, but your WooCommerce reports lump everything into one number. So when revenue dips or spikes, you’re left guessing whether it was Germany, the US, or a market you didn’t even know was growing. Native WooCommerce Analytics shows you what sold, not where it sold.
That blind spot costs you. You can’t double down on a strong region or fix a weak one if you can’t see it.
There’s a better way to read your store’s geography.
Sales Report by Country for WooCommerce adds a dedicated country report directly inside WooCommerce Analytics. It breaks your sales down by billing or shipping country, so you can see exactly which markets drive revenue, which ones are growing, and where your best-selling products land.
This guide walks you through the key features and how to use the report to make smarter, geography-aware decisions about your store.
Key features of Sales By Country
1. View total and net sales by country
The report adds a Sales by Country menu item under WooCommerce Analytics. For any date range, it shows total sales, net sales, gross sales, total tax, average order value, number of orders, and each country’s percentage of total sales.
2. Switch between billing and shipping country
You decide which address matters for your analysis. Toggle the report between billing country and shipping country to separate where customers pay from where products actually ship.
3. Drill into a single country
Select one country to see its performance in isolation over a chosen period. It’s the fastest way to answer “how is our UK market doing this quarter” without exporting anything.
4. Compare against the previous period
When viewing a single country, you can compare current sales to the previous period. This turns a flat number into a trend, so you can spot momentum or a slowdown early.
5. See best-selling products by country
Filter by a single country and the report reveals a product breakdown for that market with quantity sold, total sales, net sales, orders, and average price. You learn what each region actually buys, not just how much.
6. Use the visual map and charts
The report includes a map view and charts, so global performance reads at a glance. Strong and weak markets stand out visually before you ever look at a table.
7. Apply any WooCommerce date range
The report respects standard WooCommerce Analytics controls. Use today, last week, last month, year, or a fully custom range to match how you already report.
8. Export any report to CSV
Download any report table as a CSV straight from the Analytics interface. Hand clean, country-level numbers to stakeholders or pull them into your own spreadsheet.
Native WooCommerce Analytics vs Sales By Country
| Native WooCommerce Analytics | Sales By Country |
|---|---|
| Total store revenue only | Revenue split by country |
| No billing vs shipping view | Billing or shipping toggle |
| No single-country drill-down | Single-country reports |
| Products ranked store-wide | Best-sellers per country |
| Limited geographic export | CSV export per country |
How to get started
The plugin has no settings panel, so setup is short. Install and activate it, then go to Analytics → Sales by Country to access every report. To see historical data, re-import your past orders under WooCommerce → Analytics → Settings so the country columns populate for old orders too.
Conclusion
Your store already sells globally, but your data should tell you where. Sales By Country turns one combined revenue figure into a clear country-by-country picture, so you can invest in the markets that are working and act on the ones that aren’t.
🌍 Ready to see where your WooCommerce revenue really comes from?
Track sales by billing or shipping country, drill into any market, and export the numbers in seconds.
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