Every time a customer clicks a tracking link and gets redirected to a generic carrier website — FedEx, UPS, DHL — your brand disappears at exactly the moment your customer is most engaged. They’ve bought from you, they’re excited about their order, and they’re actively checking on it. That’s a prime brand touchpoint being handed over to a third party.
It doesn’t have to work that way.
AST PRO — Advanced Shipment Tracking for WooCommerce — combined with the TrackShip for WooCommerce integration, lets you create a fully branded tracking page hosted directly on your WooCommerce store. Customers see your logo, your colors, and your store — not a carrier portal. And you can display promotions and product recommendations on the tracking page to turn a routine status check into a revenue opportunity.
This guide walks you through everything you need to know to set up, customise, and make the most of your branded tracking page.
7 steps to set up your branded tracking page
1. Install AST PRO & connect TrackShip
Install AST PRO → create a TrackShip account → connect your store → enter your API key at WooCommerce → Shipment Tracking → TrackShip.
2. Create your tracking page
TrackShip auto-creates the page. Verify at WooCommerce → Shipment Tracking → TrackShip Settings → Tracking Page. Customise the slug to match your URL structure.
3. Customise branding — logo, colors, header & footer
Upload your logo, set brand colors, add a matching header and footer, and use custom CSS for granular styling control.
4. Add a promotion or product recommendation
In TrackShip → Tracking Page → Promotion Section — add a banner, custom message, or product recommendation to capture revenue from actively engaged customers.
5. Customise tracking status labels
Replace generic carrier labels (“In Transit”) with branded copy (“Your order is on its way 🚚”) to reinforce your brand voice throughout the journey.
6. Link the tracking page from all the right places
Confirm shipping emails, My Account “Track My Order” button, and order confirmation emails all point to your branded page — not carrier websites.
7. Test the full customer journey
Place a test order, add a tracking number, click the email link, and verify the branded page loads correctly on desktop and mobile.
What a good branded tracking page includes
| Element | Purpose |
|---|---|
| Store logo | Immediate brand recognition |
| Brand colors | Visual consistency with your store |
| Real-time shipment status | Customer’s primary need |
| Estimated delivery date | Reduces WISMO queries |
| Custom status labels | Brand voice throughout |
| Promotion or upsell | Revenue opportunity |
| Product recommendations | Additional purchase opportunity |
| Custom header & footer | Full site experience |
Conclusion
Your tracking page is a brand touchpoint — treat it like one. With AST PRO and TrackShip, setup takes less than an hour and every tracking page visit becomes a branded, loyalty-building experience with a real revenue opportunity.
🎨 Ready to brand your WooCommerce tracking page?
Set up AST PRO + TrackShip and turn every tracking page visit into a branded experience — with the option to drive additional revenue along the way.
14-Day Money-Back Guarantee. HPOS Compatible. TrackShip Integration included. Priority Support.